Endless Reader  helps kids practice and improve the following skills:

Focus: Getting started and then maintaining attention and effort to tasks.

Each activity in the Endless Reader app is helping your child build up their focusing skills. The dragging and dropping of letters to form a word is requiring their attention for a short, sustained period of time. As the child selects different words in the app, they will be asked to focus for different lengths of time depending on the length and difficulty of the word. For example, the word FUNNY will require greater focus than the word ALL. Endless Reader provides the scaffolding needed to help your child work towards focusing for longer periods of time. 

Working Memory: Recalling and retaining information in our minds while working.

Recalling the pronunciation of letters while trying to spell out a word requires our working memory skills. Young children are practicing their working memory when they drag and drop letters to form words and hear the letter pronunciation as they go along. When they are forming sentences by dragging and dropping words, they are also hearing the word while seeing it, building up their working memory for recognizing and using site words.